Our research tells us
that the majority of people (67%) want an interactive interface for a news
website. This is reflected in the websites design and features. The user has
the power to like and dislike articles; this function is a crucial part of the
website as it makes the user be involved in the content and feel like they are
contributing to the website. They also have the ability to leave a comment on
the article; the most interactive feature of In The Know. The comment will be
in the form of a ‘live comment’ and will appear beside the article in the
section the user selects. This will be then visible to other readers who view
the article after the comment is left. There is an option though to turn off
the comments if they become too much for the user.
Our survey also revealed
to us that people want a coluorful website and we took this into consideration
during the design process. We decided to incorporate this concept on the
homepage by designating a news topic to a colour. For example all sports are coded
with a Violet colour at the bottom.
The layout of the
homepage is succinct and informative. We have 10 news stories on the homepage
that all fit into the screen without the user having to scroll down. One of the
comments we received on a previous prototype was that we were wasting space by
only having one story per line and we rectified this issue effectively. There
are two large boxes on the homepage, which are reserved for the biggest two
news stories of the day, along with two medium sized boxes and six small boxes.
It is up to the discretion of the research team to decide what stories the most
significant and hence which box they should be placed in.
Our research also tells
us that people prefer to have more text than images when reading a news story.
BUT they do want a decent amount of image, with many of our survey respondents
saying they like about 20%-40% of articles to be image. This is reflected in
the home
We chose the news
organisations based on two factors; 1) Their reputation within the media world
and the general public and 2) Their reach to wide audiences. With this in mind
we thought it was best to choose both a television station and print media
organization within the two heavyweights of western media; The United States
and United Kingdom. From America we chose The New York Times and CNN, and from
the UK we chose The Guardian and the BBC. We also chose a media organisation
from both India and China because they are both emerging media markets with
saturated populations. These were the Times of India and China Daily. Because
the app is founded in Australia, we also decided to include The Australian
newspaper and the ABC. These eight media
outlets provide the foundation of In The Know.
We chose the news
issues we did because they were all prevalent global issues in the week the
prototype was due. Ideally, when the website is fully functional we would
select the 10 biggest global issues of the day and place them on the website.
But this was not possible to produce for the prototype.
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